The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust features for paid users, is attractive to those hoping to build an instant customer base. The aim, of course, is that they evangelize the product and help pave the way for more users to adopt paid versions with richer functionality.
- Spotify Free To Paid Conversion Calculator
- Spotify Free To Paid Conversion Software
- Spotify Free To Paid Conversion Chart
But when it comes to freemium conversion rates to premium subscribers, Spotify’s success has few peers. Boasting 140 million users, some 60 million are paid users, according to the company’s website. For most companies that leverage this business model, freemium conversion rates hover somewhere between 2 and 5 percent, according to Harvard Business Review.
How do we create products that are so irresistible that users will pay for richer functionality? When we pull back the curtains of product development at Spotify, we get a good glimpse of at least one reason behind those wildly successful conversion rates.
Spotify Free To Paid Conversion Calculator
- In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. 2019 Q1 data: 217 million active users, 100 million subscribers.
- Jun 24, 2019 Spotify is doing an increasingly better job at converting their users from free to paid. It pays to regularly check their app to see what they’re trying out and what sticks. What you see has been tested and proven to work. It’s a great source of world-class inspiration.
- Nurture your freemium users. This technique is all about moving your free users down the funnel.
The agile product development methodology at Spotify has been well documented – with a focus on autonomy, and product development the responsibility of cross-functional “squads” of no more than eight people. According to another Harvard Business Review article, Spotify has an “experiment-friendly culture,” and if people don’t know the best way to do something, they’ll run A/B tests to figure it out. Above all, “in place of opinion, ego and authority, Spotify works hard to substitute data, experimentation and dialogue about root causes.”
Excluding anyone who listens free with advertising, Spotify's paid members also rose 27% to 144 million, the company said. ($118.7 million at current conversion rates), or 53 cents a share. Spotify Pledged Free-To-Paid Conversions, But All-Paid Apple Music Is Growing Faster Spotify has battled to make all music available on it's free ad-supported music service with the argument that.
Let’s read that again, with an emphasis on the “data” part. When you’re offering free access to your software – especially packaged software – the window into use is often closed after the user downloads the product. So how can you get that data?
Gartner has included software usage analytics in several of its Hype Cycle reports and defines it as “the detailed tracking and analysis of users’ interactions within a software application. It is used by software providers and application developers to understand users’ behavior, providing insights to improve the user experience, prioritize feature enhancement, measure adoption and track licensing compliance.” While vendors like Pendo, Amplitude, Mixpanel, and Heap provide software usage analytics for web and mobile applications, Flexera offers software usage analytics for desktop and hybrid applications.
By leveraging software usage analytics, you can gain insight into user behavior after download that will better inform product development, outreach, and continued innovation to boost freemium conversion rates to premium. Let’s take a look at three common roadblocks from freemium to premium that can be remedied by knowing more about product usage.
Users download the application, and then my team is met with radio silence
Even when a customer buys the software outright, one of the biggest challenges product managers face is getting actionable feedback from them. When it comes to products they’re not paying for, efforts by everyone involved in the spectrum of product development and release – every email, every call, every survey – is much more likely to be ignored. Usage intelligence allows you to monitor runtime sessions, feature usage and more, with the capability to look at that data through a number of different lenses.
Starting with the foundation of how users currently leverage your freemium features lends you valuable insight that will help you solve issues with free features that may be hindering the adoption of paid ones. For instance, perhaps users on certain operating systems or with other unique machine attributes are running into problems launching the software before they even use it. When you fix issues with, say, a configuration wizard, users start off their experience with your software on the right foot and are much more likely to continue to explore how it could deliver additional value.
Users don’t know about and/or understand the value of the paid features
Despite countless, carefully crafted marketing campaigns, YouTube videos, customer tours, and dollars shelled out for trade shows, you still aren’t seeing freemium conversion rates to paid versions climb.
Chances are, even after all of that, your most actionable leads don’t know about the best features of your product. By understanding how they’re using the free version – down to the length of time they spent with each piece of functionality in runtime sessions – you gain insight that will tell you where they’re running into problems and where they’re spending most of their time – with the ability to slice and dice that data by the types of machines, memory capacity, regions, versions, editions and operating system.
Spotify Free To Paid Conversion Software
With detailed information on how they’re using the product, you can target them with thoughtful, relevant messaging on how some of the paid features will help them better accomplish their jobs. Combine that data with in-app messaging capabilities, and you have the ability to reach users when they’re most likely to respond to your offers – while they’re engaged with your product.
Customers download your product to meet immediate business needs, then export their project to another application
We’re all familiar with this cycle – in which prospects download and use the free software, then uninstall the software and sign up for a new free account when they have another business need.
Sometimes, perpetual freeloaders just need a little push to get them onto paid versions. Leveraging usage intelligence can help you decide when it makes good business sense to make users pay for a feature or service that is currently free. For instance, with data uncovered through usage intelligence, one of our customers, a software company, decided to add a watermark to its projects that could only be removed after a trial user purchased a full license. The company saw a substantial increase in conversions representing users who believed they were generating enough value from the software to pay for it.
By leveraging usage intelligence, you gain insight that will better help you develop your freemium and paid features that make your entire platform irresistible to users. Usage intelligence helps you spot problems – and opportunities – early in the product development and use lifecycle for optimal freemium conversion strategies.
Flexera Usage Intelligence is the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage. Be sure to start your free trial to see how software usage analytics can work for you!
One of the safest audio formats to store your music files is MP3. An MP3 file can be played on just about any device using just about any music player. So, it makes sense that when you download your Spotify music, you want the songs to be in MP3 format. For that, you need a reliable Spotify to MP3 converter.
In this article, we are going to be looking at the 5 Spotify to MP3 downloaders and converters, but they all have their pros and cons, in this case, we will also introduce a paid tool at the end of the tutorial.
1. AllToMP3 (Desktop Tool)
As the name suggests, this is just one of the tools you want to choose when you want to convert Spotify songs to MP3. You will have to install the program on to your computer to use it and it supports Mac, Windows, and Linux operating systems.
Pro
- It is completely free to use.
- You can download music from Spotify along with other sites like YouTube and Deezer.
Cons
- The program scours MP3 libraries online to download your song and may sometimes fail to find the song.
- There isn’t too much information about the program on its website.
2. Audacity (Desktop Tool)
Audacity is one of the most popular audio editors and converters in the business. Not only is it completely free to use, but it is also very easy to use and supports all operating systems. It is also open-source, which means it will always be free.
Pro
- It is free to use.
- It offers a wide range of audio editing features including dialogue, sound effects and trimming of music tracks.
Cons
- It is ideal for audio editing more than it is for recording.
- The quality of the sound will depend on the microphone specifications and the sound card on your computer.
- You may have to install several additional programs to use get the full range of formats. For example, if you want to export the audio file as MP3, you must install the Lame MP3 encoder.
- You have to manually click “Start” to begin recording the Spotify song and “Stop” to end the recording, a factor that can greatly alter the song.
- The user interface can be difficult for many new users.
- It doesn’t support the download of albums and playlists.
- It lacks a support team.
3. Spotify™ & Deezer™ Music Downloader (Chrome Extension)
The Spotify™ & Deezer™ Music Downloader is a free Chrome Add-in that can help you easily convert Spotify to MP3. It is very easy to use, all you have to do is install it in Google Chrome and the next time you open Spotify, you will see a download button next to the song you want to download.
Pro
- It is very easy to set up. All you have to do is search for it on the Chrome Web Store and install it.
- It is completely free to use.
Cons
- This tool doesn’t actually download Spotify songs, instead is looks for the MP3 version of the same file on MP3 libraries online. This means that sometimes you may not be able to find the song you want to download.
- You can also only use this tool to download songs one by one. You can’t download whole playlists or albums
- This tool can also alter the name of the song when downloading making it impossible to tell which song is which, especially if you download many songs
- You can also only use this tool to download songs one by one. You can’t download a whole playlists or albums
4. SpotiApp (Online Tool)
SpotiApp is another free tool that you can use to download Spotify playlists in MP3 format. It is an online tool, which means you don’t have to download it to use it.
Pro
- It is free to use and widely available online, making it easily accessible on any browser
Cons
- We couldn’t even paste the playlist link into the field provided. SpotiApp doesn’t work at all.
5. Playlist-Converter (Online Tool)
Spotify Free To Paid Conversion Chart
Playlist-Converter is another free online tool that you can use to download Spotify songs and playlists in MP3 format. Like SpotiApp, this tool is also free and available online from just about any browser.
Pro
- It is free and widely available online.
Cons
- The tool is currently unavailable.
6. Musify Spotify to MP3 Downloader (Paid Tool)
The free tools have their shortcomings. Maybe you are wondering if there is a tool that can fit your needs. Musify Music Downloader is one of the most recommendable Spotify music downloaders and converters, It supports download music, playlists, and albums from more than 1000 music sharing websites which including YouTube, Spotify, Facebook, SoundCloud, Instagram, etc without login to your account. It also allows you to convert local media files into common output formats such as MP3, MP4, and WAV.
Price: 1-month plan: $9.95, 1-year plan: $19.95, lifetime plan: $29.95, family plan: $39.95
How to Download Spotify Music in MP3 Format
Step 1: Download and Install Musify onto your computer.
Step 2: Navigate to Spotify, browse your favorite song or playlist, and copy it’s URL.
Step 3: Paste your Spotify URL and the program will start to download Spotify music automatically. The default output format of the downloaded tracks is MP3.
Step 4: Once the download completes, you will find the audio files in the download folder of your computer.
When you already have downloaded some tracks from Spotify, can you use Musify to convert them to MP3? Yes, of course. Follow the below tutorial.
How to Convert Spotify Music to MP3 Format
Step 1. Choose the Convert tab on Musify. Click the Add button to import the local files on your computer.
Step 2: After importing the files, click on the convert button and select the output format in the popup window.
Step 3: Once the downloading completes, all your converted files will be available in the converted tab.